Speaker
As well as being firmly entrenched in the world of social media creation and strategy, I like to speak and train groups on business strategy, creating content and using social media effectively. I have presented and trained individuals in both formal and informal settings from companies such as O2, PayPal, Disney, Eurostar, Pepsi, Associated Press, Digital White and Unison.
Speaking Engagements
| Social Media & communications unGeeked Elite Retreat Chicago, Illinois 12-14 May, 2011 unGeeked Elite Retreat is a three day retreat where you will experience “some of the formality of a conference,” and a lot of the informality of retreat. The 3-days are designed to foster not only an “intimate learning experience,” but also deeper networking and bonding with attendees like yourself who want to connect beyond the Tweet-up or cocktail party business card gala. |
| The Risks and Rewards of Social CRM: Why there is more to the topic than just hype! Technology for Marketing and Advertising Earls Court, London, England 1 March, 2011 Join our interactive panel discussion as experts from Capgemini UK, giffgaff, Ogilvy and WeCanDo.Biz explore this year’s hot topic. Moderated by MyCustomer.com editor Neil Davey, this session will give attendees the opportunity to hear about the do’s and don’ts of engaging with the modern social customer, hear about the common myths and misconceptions about social CRM and put their own questions to the panel. |
| Guest speaker Digital Surrey Guildford, England 24 February, 2011 Digital Surrey is a community for like-minded people wanting to stay up-to-date with the ever changing digital landscape, and: meet-up, network, learn, share. Communities – Legacy Platforms And Structures Can Hamper Community Building |
| Building the Future of Communities Social Media Week London London, England 10 February, 2011 A group of community specialists will discuss and debate openly about what we have to do now to build future communities. We will begin with defining what communities are now and define what we would like them to look like – embeddable chips, Virtual worlds, augmented reality, thinking hives, a meta loop of tech with a social layer on top – the posibilities are endless. But if we want this to be our future, we need to create the building blocks now to get there. This public roundtable will be open to the public who will feed in questions and comments as we try to figure out what we need to do next to advance what we are already doing. Social Media Week in Review |
| Social Media and Employee Engagement PanelSocial Recruiting Conference Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT 30th November 2010 Social Recruiting Conference 2010 (#SRCONF) gathers leading employers and recruitment industry professionals, to passionately discuss and practically demonstrate the power of Social Recruiting. |
| The Social Media Brand Manager – Your Brand and Their Responsibility unGeeked Elite Retreat Atlantis Pavilions, 955 Lakeshore Boulevard West, Toronto, ON M6K 3B9, Canada 28-30 October, 2010 unGeeked Elite Retreat is a three day retreat where you will experience “some of the formality of a conference,” and a lot of the informality of retreat. The 3-days are designed to foster not only an “intimate learning experience,” but also deeper networking and bonding with attendees like yourself who want to connect beyond the Tweet-up or cocktail party business card gala. |
| giffgaff: merging business with community Reputation Online Live – How to grow your own community online Mayfair Hotel, Stratton Street, London 8 October, 2010 Creating relationships directly with customers online is so often left to the realms of third part social networking sites like Twitter and Facebook, but there’ s a huge advantage in creating your own – for both B2B and B2C brands. Building a community around your own website, forum or such is advantageous as you get to control your message and have an official voice within the conversation. It also means you have direct access to the data that will help you become better at talking with your customers. At the event we’ll talk about the ways in which to build a community, what that community should or could look like and also discuss the balance between a brand’’s objectives and customer preferences. Facebook, Twitter, YouTube, Flickr and other places are still important, but not everybody wants to go to a branded entity. You might have to go to where customers or contacts are already conversing – or at least provide a bridge. Giffgaff proves communities respond to being rewarded |
| Roundtable discussion on Customer Service National Complaints Day 13 August, 2010 To help mark National Complaints Day, Guy Stephens brought together a variety of people from different industries to discuss the impact of social media on complaints specifically and customer service generally. Ultimately, the discussion is about business change, and the fact that the way in which people and companies communicate and engage with each other is changing. Transcripts of roundtable discussion |
| Effective Social Media Engagement Planning with Alexander Holt, Digital White The Future Gallery, London 7 July, 2010 This workshop is geared towards brand and community managers, marketing procurement, and budget holderslooking to understand the medium of social media betterReview of the planning workshop |
| Training: Using Social Media for Large Merchants and sales PayPal UK 9 June 2010 A training afternoon on how social media works through practice and case studies. |
| How PayPal UK is using social media Social Media in Business PayPal UK, Richmond 21 May, 2010 Social Media in Business, is for key stake holders, policy makers who understand a fundamental shift is taking place in how corporates communicate. We’ll help you examine how social media culture and social networking platforms are having a major impact on business communication, practices and processes. How can these tools be utilised, how can you employ strategies within your company to increase profitability, sustain reputation and empower your employees to be brand ambassadors. Interview by Benjamin Ellis |
| Training: Using Social Media in the public sector Unison – Birmingham Branch April 2010 A training day on how social media works through practice, case studies and roundtable discussions. |
| Interview skills for videomaking Media Camp London 4 London, UK 1 February, 2010 This is an innovative un-conference focussed on:
If you do stuff with the web, or want to, come along you’ll meet some very cool people. |
RECOMMENDATIONS:
“Heather was always full of good ideas, energy and a smile even when thing weren’t going as well as they should. She excelled in the black arts of social media and community which is very new to the large corporate world and made things better.”
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